Fifty Patterns for Making Sense
34. Slow down
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Double the time you think it should
take for your associate to present his or her case..
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You must assume that your
client or your colleague is not as skilled at communicating as
you are. You have professional training in communication
and a great deal of experience. Most likely your client
or colleague has not had any training. If you could make
your presentation in 10 minutes then allow 20 minutes.
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