Fifty Patterns for Making Sense
27. Two-way communication
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In any medium wait longer to respond
than you originally planned.
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Communication involves both
sending and receiving. The more feedback there is, the
more effective. The important thing is how quickly you get the
feedback. When you publish a book it may be years
between the time you write and the time you get a response
from the audience. When you begin an advertising
campaign it may be weeks or months between beginning and
feedback. In a personal letter the feedback may take
from days to weeks. A computer conference may give you
feedback within from minutes to days. Face-to-face
communication gives you immediate feedback. As you talk
you are reading the response of the person you are talking to.
In ANY form of communication
it is important to understand what is a reasonable amount of
time for people to take to respond. The most common
error is taking action before a reasonable amount of time for
the response has passed. Always allow extra time for
people to respond to your messages.
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